Liz Germain: YouTube Marketing Mastery
May 31, 2019
Liz Germain teaches people how to make money on the Internet, and she specializes in YouTube SEO & video marketing. She help people create and sell online courses, products and services so they can create a profitable business that (mostly) runs itself.
In 2012, she built a six figure online business in one of the most competitive industries on the market. She did it in less than 1 year by creating digital products and building effective video marketing funnels and simple sales systems.
Now she teaches others how to build and leverage their own online video marketing & sales funnels to build audiences, make great income and change the world.
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Today's interview: YouTube Marketing Mastery With Liz Germain
[3:00] Where did you start your Super Sister Fitness journey?
- Liz ended up losing over 50 pounds of body weight by exercising and eating better
- Her sister was inspired by her progress and they decided to team up and share fitness tips with people
- They started a 6-week workout program
- Business started to increase so they needed to implement systems and strategies that allowed the company to run itself
- Her sister ended up leaving and getting married now they earn residual income from YouTube, physical products and affiliate partnerships.
[7:54] Since you were both "normal" people who sat on the couch and ate potato chips all the time, did imposter syndrome kick in when you started creating your content?
- No matter how much money you are making in your business, you are going to feel some level of imposter syndrome
- She never felt imposter syndrome until two or three years into the business
- We never learned how to eat well or take care of ourselves when we lived in the Midwest
- Their intention was never to be experts or influencers, they wanted to speak to women just like them
- The imposter syndrome came from the pressure of growing the business and leaving their full-time jobs
[12:56] What systems did you implement in order to maintain a sustainable business?
- Automated email campaigns
- Hired a customer support specialist
- They started generating advertising revenue, affiliate revenue, and brand deal revenue
[15:29] What were the different income streams you had?
- Affiliate marketing - selling other people's stuff
- YouTube advertising revenue
- Creating brand deal strategic partnerships
[18:59] What were your different traffic sources?
- Their email list was their main traffic source
- They utilized YouTube's organic search engine since it is owned by Google
- Study valuable keywords
[22:05] For people who want to replicate what you have created, what would you tell them to focus on?
- Identify your niche and become the very best in that category
- Create high-quality branded content
- Use call-to-actions (like, comment, subscribe)
- The end-goal should be to get people on your email list
[24:33] Where can people find you, learn more about you, and interact with you?
[26:32] What marketing additions are you adding into your business?
- She is going head first into Pinterest. She was invited to a Pinterest program on using Live Video.
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Watch the video version of this interview here: https://youtu.be/Dv8J-Rp4Au8